Industry in Focus - Analysis of the demand of contents insurance

In May 2007 the Insurance Council published the report, “The Non Insured: Who, Why and Trends” which examined non-insurance for house and contents insurance. The Insurance Council report tackled two key aspects of non insurance -– who the non-insured are, including the characteristics of the non-insured and the effect of government policies on the extent of non-insurance. The analysis in the report was undertaken by the Australian National University and drew significantly on survey data from Roy Morgan Research (primarily the Roy Morgan Single Source Survey or RMSS) to profile the non-insured.

This Industry In Focus paper builds on the Non-insured Report and examines in more detail the extent to which household characteristics (such as tenure type, dwelling structure and family structure) and socioeconomic factors (such as age and household disposable income) can shape the decision to purchase contents insurance.

Please click here for the full Industry in Focus - Analysis of the demand for contents insurance